These new apps have more than meets the eye

If you missed it facebook has added over 60 apps to your timeline now you cnas share veen more intimate tidbits about your boring normal life, but i never thought it could cuase deeper brain thinking! According to Jeff DeChambeau, a senior analyst at IT services and think tank T4G, argues that Timeline is designed to manipulate us into paying attention, using the principles discussed in Daniel Kahneman’s book “Thinking, Fast and Slow.” The book theorizes that we have two systems of thinking – fast and slow. System 1 is fast and shallow, while System 2 is slow and detailed.

“Try scanning someone’s Timeline. It’s a very unpleasant experience,” DeChambeau said in a blog post. “When information is organized in a list, it’s trivially easy to scan it, but with Timeline your eye has to dart around and try to combine the layout into an understanding of what the person’s been up to. It induces cognitive strain and brings System 2 online.”

In theory, all of this is designed to slow down our eyeballs and pay attention to posts we would otherwise skim past.

“Bluntly, Facebook transformed from a service that makes you happier into a service that makes advertisers happier – often at your expense,” said Paul Barter, vice president of T4G.

Obviously, Facebook needs to pay for the resources that keep over 800 million users connected. I just wonder if there’s going to be a tipping point. With every new change users react wildly – forming protest groups and threatening to quit.what do you think?

#Here is the link to the apps  http://www.facebook.com/about/timeline/apps